Walmart’s effort to enhance the shopping experience by expanding self-checkout lanes did not yield the desired results. The company aimed to boost convenience while cutting labor costs, but customers found self-checkout and the “Scan and Go” technology burdensome. Instead of saving time, customers felt like they were doing the work of cashiers and losing the human connection.
The “Scan and Go” technology allowed customers to scan items on their phones while shopping and pay easily before leaving. However, customers expressed dissatisfaction with the additional effort it required. Despite Walmart’s intention to save time and money, the self-service approach led to frustration.
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